Monday, February 13, 2012

"Breaking Dawn" outpaces previous "Twilight" on disc

LOS ANGELES, Feb 13 (TheWrap.com) - 'The Twilight Saga: Breaking Dawn -- Part 1' got off to a stronger start on home entertainment than the last 'Twilight' movies, selling 3.2 million DVD and Blu-ray discs over the weekend.

That is 18 percent more than the 2010 'The Twilight Saga: Eclipse' took in its first weekend of home release in December 2010e news of the Proposition 8 over-r. 'Eclipse' sold 2.7 million units its first weekend of release.

The discs went on sale at midnight on Saturday -- timing reserved for big titlesr-ruling outside the. Target and Walmart stores each sold exclusive versions of 'Breaking Dawn' DVDs and Blu-rays, and held special events just after midnight Saturday morning.

Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over 'Eclipse,' and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.

'The Twilight Saga: Breaking Dawn -- Part 1' was released in theaters on November 16, 2011 and has grossed more than $700 million worldwide.

The second installment in 'Breaking Dawn' -- and the final episode of the 'Twilight' series -- is scheduled for a November 16 theatrical release.

(Editing By Zorianna Kit)

No comments:

Post a Comment